About Rightshift
Physical AI startups hit the hardest data problems first. We've solved them before.
Building AI for machines, vehicles and energy isn't a model problem. It's a data problem: messy, high-volume, arriving from devices in the field. Big companies solve it with large, senior teams. Startups meet the same problem years before they can hire anyone who has seen it.
Rightshift closes that gap. Founder Paranjay Menaria spent 15 years building data systems at Volkswagen Group, Nissan and Delivery Hero. Now he leads every Rightshift engagement personally, with a team that builds what we design together.
What we believe
Make the right shift. Data first. Then AI.
Data first, then AI
Models fail in the field because the data under them is wrong, late or missing. We fix what you collect and how it moves before we tune a single model.
Outcomes over hours
Every engagement names one outcome up front — a live pilot, a converted customer, a platform ready for your round — and we measure ourselves against it.
Ready-made hardware, real-world data
We make off-the-shelf sensors, gateways and edge devices work for your use case. We don't build hardware; we make the data coming off it trustworthy.
Your IP, your team
You own all code, pipelines, models and documentation. We level up your team as we go, so you're never dependent on us.
The person behind Rightshift
Built by someone who has done exactly this — at a much bigger scale.
I've spent 15 years building, managing and scaling data systems. At CARIAD, Volkswagen Group's software company, I owned vehicle data collection across the US, Europe and China — millions of vehicles, petabytes of data a day, coming off real hardware in the real world. Before that I built data platforms at Delivery Hero and machine-learning inventory optimization at Nissan Motors.
I started Rightshift because physical AI startups hit the same data problems I solved at Volkswagen — just years before they can afford to hire someone who has seen them. I lead every engagement myself, with a team behind me that builds what we design together.
What running 1M+ connected endpoints taught me →Rightshift
Founder · Fractional CPO on AI products shipped in India & US
CARIAD SE · Volkswagen Group
Senior PM · Owned vehicle data collection — 1M+ endpoints connected at once, US, EU, China · Germany
Delivery Hero
Data platforms for one of the world's largest food delivery companies · Germany
Nissan Motors
ML-based inventory optimization on real inventory data · US
Where we work
Worldwide, remotely.
We're based in India and work with physical AI startups anywhere. Our founder has worked in Germany, India and the US, and our recent products were built for customers in India and the US.
Your next step
Building AI for machines, vehicles or energy? Let's talk.
Tell us what you're building and where it's stuck. Paranjay replies personally within 1 business day with a first read on where to focus. No pitch. No pressure.
or email hello@getrightshift.com